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The plant-based movement is looking at the “educated consumer” all wrong

I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.

What are the implications of consumer behavior for CPG and DTC marketing strategy?

Consumer behavior has implications for every part of your marketing strategy. Here’s how to find out what customers are thinking (and market smarter).

Changing the Foodscape: 5 Perspectives from Industry Insiders

The foodscape around you can affect what and how much you to eat. Five industry experts share suggestions for changing the foodscape to empower healthier choices.

5 Plant-Based Marketing Strategy Tips to Clarify Consumer Confusion

Food Addictions: The Hidden Danger of Leading with Taste

Is the plant-based movement making people healthier—or perpetuating unhealthy habits and putting barriers in the way of change?

5 Plant-Based Brand Development Essentials, According to Experts

Should Consumers Look to Big Food for Healthier Choices?

Who's responsible for healthy food choices: food manufacturers or consumers?

5 Plant-Based Messaging Tips to Reach (and Recruit) More Consumers

Can Flexitarians Save the World?

Let's Talk About Alt Protein and Appetites 🍴

Is it necessary to keep producing novel, tech-derived proteins when plants can serve as healthy protein sources without the need for modification?

Plant-Based Brands Miss Big Opportunities to Bolster Consumer Health 🥗

Food can be medicine, but consumers have strange ideas about what "medicine" means.

60% of Consumers Think Meat is More Nutritious Than Plants 🥩🥗

Consumers want to make healthier food choices, but many hesitate to eat more plants for fear of missing out on nutrients.

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