Alternative Protein
Alternative Protein
Consumer Insights
Food & Cooking
Health & Nutrition
Industry Insights
Marketing
Plant Based
The plant-based movement is looking at the “educated consumer” all wrong
I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.
Appetite: The Downfall of the Alt Protein Movement?
Alternative protein claims to be a solution for humanity's meaty appetite. But the drive to mimic meat may support the societal narrative around meat eating rather than rewrite it.
Can Flexitarians Save the World?
Let's Talk About Alt Protein and Appetites 🍴
Is it necessary to keep producing novel, tech-derived proteins when plants can serve as healthy protein sources without the need for modification?
Plant-Based vs. Whole-Food Plant-Based: It's a Plant Protein Smackdown 🥊
The scientific jury is still out on whether alternative proteins are actually healthy—especially when compared to whole plant foods.
60% of Consumers Think Meat is More Nutritious Than Plants 🥩🥗
Consumers want to make healthier food choices, but many hesitate to eat more plants for fear of missing out on nutrients.
Fermentation is Cool, but People Prefer Pretty Food
Consumers like tasty food—but only if it looks nice.
Battle of the Proteins: Plant-Based Controversies in the News
Should plant-based alternative proteins try to be cheaper, healthier, or both?
Industry Interviews: The Future of Protein is Plant-Based 🌿🥩
Three plant-based industry experts discuss the next generation of protein: industry trends, consumer attitudes, and challenges.
The Alt Meat Boom: News in New and Emerging Protein Alternatives
Emerging trends in alternative protein [Summer 2020]
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