Nerdy Insights: The Modern Health Nerd Blog 🌿

A collection of posts spanning health and wellness industry trends, consumer behavior, and food system commentary, and plant-based marketing, written between 2020 and 2022.
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I didn't have a particular strategy; rather, I wanted to examine the landscape and comment on particular trends or opportunities that stood out to me. Enjoy the musings. 🙂
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April 24, 2017
The 5 Mistakes You're Probably Making When Choosing Healthy Foods
The food industry puts an insane amount of choices in front of us every day. But eating healthy is really straightforward—if you understand what to avoid.

Marketing

Marketing Posts
The plant-based movement is looking at the “educated consumer” all wrong
I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.
What are the implications of consumer behavior for CPG and DTC marketing strategy?
Consumer behavior has implications for every part of your marketing strategy. Here’s how to find out what customers are thinking (and market smarter).
Changing the Foodscape: 5 Perspectives from Industry Insiders
The foodscape around you can affect what and how much you to eat. Five industry experts share suggestions for changing the foodscape to empower healthier choices.

Plant Based

Plant Based Posts
I went plant-based 13 years ago. I’m ready for more flexibility.
The movement I joined with such enthusiastic belief in its ability to improve people’s health has become—in many ways—a stifling, judgmental bubble that leaves no room for dissent.
The plant-based movement is looking at the “educated consumer” all wrong
I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.
12 Things I've Learned from Being Plant Based for 12 Years
Insights, thoughts, and amusing anecdotes from 12 years of eating plant-based food.

Alternative Protein

Alternative Protein Posts
The plant-based movement is looking at the “educated consumer” all wrong
I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.
Appetite: The Downfall of the Alt Protein Movement?
Alternative protein claims to be a solution for humanity's meaty appetite. But the drive to mimic meat may support the societal narrative around meat eating rather than rewrite it.
Can Flexitarians Save the World?

Industry Insights

Inddustry Insights Posts
The plant-based movement is looking at the “educated consumer” all wrong
I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.
What are the implications of consumer behavior for CPG and DTC marketing strategy?
Consumer behavior has implications for every part of your marketing strategy. Here’s how to find out what customers are thinking (and market smarter).
Changing the Foodscape: 5 Perspectives from Industry Insiders
The foodscape around you can affect what and how much you to eat. Five industry experts share suggestions for changing the foodscape to empower healthier choices.

Consumer Insights

The plant-based movement is looking at the “educated consumer” all wrong
What are the implications of consumer behavior for CPG and DTC marketing strategy?
Consumer insight Posts

Lifestyle

12 Things I've Learned from Being Plant Based for 12 Years
Appetite: The Downfall of the Alt Protein Movement?
Lifestyle Posts

Food & Cooking

Changing the Foodscape: 5 Perspectives from Industry Insiders
12 Things I've Learned from Being Plant Based for 12 Years
Food & Cooking Posts
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